Cap'n Crunch
Cap’n Crunch’s full name is Horatio Magellan Crunch. He’s also been called out for only having the bars of a Navy commander, but the so-called cap’n held his ground on Twitter, arguing that captaining the S. S. Guppy with his crew “makes an official Cap’n in any book!”.
Cap'n Crunch is a corn and oat breakfast cereal manufactured by Quaker Oats Company, a subsidiary of PepsiCo since 2001. After introducing the original cereal in 1963, marketed simply as Cap'n Crunch, Quaker Oats has since introduced numerous flavors and seasonal variations, some for a limited time — and currently offers a Cap'n Crunch product line. The original Cap'n Crunch cereal was developed to recall a recipe of brown sugar and butter over rice. It was one of the first cereals to use an oil coating to deliver its flavoring, which required an innovative baking process. == Product history == Pamela Low, a flavorist at Arthur D. Little, developed the original Cap'n Crunch flavor in 1963—recalling a recipe of brown sugar and butter her grandmother Luella Low served over rice at her home in Derry, New Hampshire.Low created the flavor coating for Cap'n Crunch, describing it as giving the cereal a quality she called "want-more-ishness". After her death in 2007, The Boston Globe called Low "the mother of Cap'n Crunch." At Arthur D. Little, Low had also worked on the flavors for Heath, Mounds and Almond Joy candy bars.In 1965, the Quaker Oats Company awarded the Fredus N. Peters Award to Robert Rountree Reinhart, Sr. for his leadership in directing the development team of Cap'n Crunch. Reinhart developed a technique in the manufacture of Cap'n Crunch, using oil in its recipe as a flavor delivery mechanism — which initially made the cereal difficult to bake properly. == Marketing == Quaker Oats had a marketing plan for Cap'n Crunch, before it had developed the flavor. The product line is heralded by a cartoon mascot named Cap'n Crunch.